I would recommend this and would buy again but it is messy

A little messy but if you like your bathtub purple this is a go to product

You don’t have to leave it on long for it to work it’s magic

Very sparing

Would buy again

When i saw that loreal had brought out a purple shampoo i had to try it and it really did work making my hair alot softer and taking them brassy tones out:)

Great!

I use purple shampoo as I get my hair bleached. My hair has become brighter and smells amazing. The only issue is it sometimes drains my skin a little and sometimes my hair goes a little purple. I have started using the purple shampoo, washing it out then using a little of another and washing it again.

Great value silver shampoo

I have had highlighted or full head bleached hair on and off for the last 15 years and have worked my way through a large variety of silver shampoos, from cheap and cheerful Touch of Silver to expensive professional products purchased at Sally’s or online. Naturally any silver shampoo will have an effect with regular use but I was extremely impressed with the improvement in tone after just one use of this - I’d had a pink toner put over my blonde highlights at my last salon visit and although it washed it very quickly there were small amounts of residue and the overall tone was definitely brassier than usual - one use of this product removed it completely and left me with a nice creamy tone. I also don’t find this product nearly as drying as others I’ve used in the past. At this price point I think I’ve found a new regular purchase!

Watch out for stained hands!

This is a really strong pigmented shampoo for blonde hair.Don`t leave it on too long as your hair will go blue/violet.It will wash out next time so don`t worry too much.I`d wear gloves as it stains your nails and fingers.My hair can feel very dry after using so a good conditioner is needed afterwards.Very often half price so great value.

L'OREAL ELIVE COLOUR PROTECT PURPLE SHAMPOO

I have used both the shampoo and the conditioner for over a year now. It is the best one that I have found to stop my colour from fading. You don't need to apply much either, and it smells amazing.

No more Brassy Hair

This shampoo is very often half price in Tesco and other shops so amazing value.A really deep purple shampoo to take out yellow brassy tones in blonde hair.I can stain your hands however so gloves are recommended.Don`t leave it on too long or your hair can turn violet.Follow the instructions to get beautiful soft hair with ash tones

Leaves hair so soft

My hairdresser recommended me get this, i have highlights that tend to go brassy, but this sorts it out! Ichave fine hair but I still leave on for 5 mins, and looks so much better, and so soft too.. will be purchasing again

Love it

I actually use purple shampoo for my dark hair. Sometimes when you dye your hair dark it gets a brassy undertone, purpke shampoo reslly helps yo eliminate the undertones especially in the sunlight. I reslly like this one especially for the price.

Lifesaver on dodgy bleach job

Had a bleach job a the salon which wasn’t as expected - orangey yellow roots for a start!! I left it a few weeks and them finally applied this shampoo. Wow why didn’t I try it sooner? It has calmed down the brassiness of my hair and it actually looks something like a decent colour now. I have used it twice in a week and the second time I was even more pleased so will be using again in a couple of days. I had been told to steer clear of certain brands as it dries out your hair but this is amazing and it states on the front it’s for highlighted brunette which is me, and on the back says for natural brunettes to leave on for 5 min which I did. So impressed and finally happy with my hair!