This is my absolute favorite brand of hair dye to use, I have been colouring my hair for about 14 years now and it's always either midnight black or the blue/black shade I go for. Either way, they are both vibrant, shiny colours that last a while, one of the longer lasting brands that's for sure unless you go out to a Salon and get your hair professionally done. This is great quality stuff and it doesn't have that icky chemical smell either, it's a pleasant smell. LOVE IT!