Stumbled upon it as I used to be a cosmetic manager and just love, love it that was many years ago and I am still a fan and its my go to for lush looking lashes, it last all day and does not clump.

This is my everyday mascara, used with a second one for separation. It's the blackest, most intense drugstore mascara around right now. As I said,I do use another mascara because this doesn't really separate my lashes. I've also wiped the wand off before application, and found that helps a bit. That's the only con I can think of with this.

I have tried many mascaras and have stuck with this one for a while now. It looks great, doesn't clump, goes on smoothly, and I like that not too much mascara sticks to the wand. It also stays on(waterproof version) even when crying or swimming! Defintiely recommend.

Great stuff. It helped amplify my fine lashes and stayed in place all day!
It's easy to put on, easy to take off, doesn't smudge.
I love it and will certainly buy again!

I've been using this mascara for over a year. Not only does it go on quickly but it extends the mascara and still looks very natural. I would recommend it to all the women out there with specially those with short lashes or thin lashes. A must-have product!

J'ai essayé de nombreux mascara mais celui-ci est vraiment mon préféré. Le rapport qualité est super, il coute moins de 10$ et le résultat est super. Il ne fait aucun grumeaux, sépare bien les cils, donne du volume et les allonge. Il m'avait été conseillé par ma soeur qui se fait fréquemment demandé si elle a des faux cils, mais qui n'utilise pourtant que se mascara sur ses cils naturels. Je recommande !

This is my go to mascara. I've spent the money on expensive mascaras like Younique but I find I get better results with this. For one, it doesn't flake. Secondly, you can add layers without clumping. Certainly the best bang for your buck

This mascara has become my go to as it is one of the only ones I have tried that actually adds a good amount of volume to my lashes while refraining from becoming clumpy. It especially looks good on the bottom lashes. It is also very affordable and definitely worth it.

This is one of my favourite drugstore mascaras. It's affordable and works fabulously. I always get complements about how natural and full my lashes look with this product, highly recommend.

This is working very good to me, is a very good price and it can compare with a very expensive mascara. It depends also how everybody is using it, but for me is perfect.