Quick and easy to use

This was a fantastic product, my hair dyed quickly and I found the dye easy to use. The consistency was creamy and didn't run. After rinsing I was left with a rich, shiny tone.

I like the crème gloss formula, it's soft and application is easy. The conditioner with royal jelly is rich and provides long lasting moisturizing. Good grey coverage.

Ive tried many hair dyes I like the way my hair felt after using loreal casting crème 801 it covered grey somewhat but not totally!!! have stubborn greys on my sides !! but over all I liked it

Just finished colouring - and wow.
Vibrant, soft, shiny, and without that "fresh haircolour smell" I can barely stand.
Instructions? AMAZINGLY EASY.
And since I had just used a colour stripper, I love that I can use this product on wet hair.
Cleanup was easy too - no skin-staining, which is great when you have short hair.
LOVE the extra-small nozzle - really lets you apply to the root areas with ease.
BUT... I don't have man-hands. I could barely get the gloves on, let alone off when they were covered in product.
And it was really runny, so that extra small nozzle turned out the be a necessity.
Overall really great product, but I'm buying my own gloves for next time.

I haven't dyed my hair in a few years now, I used to get highlights in high school but that was it. This year I wanted to try red hair, and this product was great for that. It is semi- permanent, lasting up to 28 washes (it seemed to last a little longer on myself) which is great if you want to test out what a colour will look on you or just for a change of colour one month. I really enjoyed the results. I used Brown Sugar, which came out as a bit of an auburn, it said "mahogany tones." The smell wasn't bad, because it's ammonia free, which is better for the health of your hair. The colour looked great, it didn't look overly fake or anything, and the conditioner treatment it comes with was great for making my hair nice and soft, and keeping my hair healthy. I still have some of the conditioner left, I use it every once in awhile to help the colour last. The squeeze bottle it comes with is really handy for applying the colour, and for keeping it mess- free. However, one way it could improve is if you were able to mix only a certain amount of the dye, I didn't need to use all of it and threw probably half of the dye away, but other than that it is great.
My natural hair colour is a light brown/ dirty blonde. I've included a picture with my hair dyed.

This hair dye is a semi-permanent colour. I usually love all L'Oreal hair dyes and have had great experiences with them but have not tried this line yet. It was very much on sale, and my grey hair was getting out of hand, so I picked up a box of 503 golden chocolate.

This formula is ammonia-free so it doesn't smell terrible or feel harsh. Also it only has to set for 20 minutes! Super fast! Before I knew it my dry, faded red and grey hair was a luscious chocolate brown. No more grey hair to be seen. I will definitely buy again - I just wish they had a bigger variety of colours.