I give this rating a very good because I was absolutely amazed with this product. I have always saw this product at stores for pretty expensive until I saw it at the Dollarstore for only 3$, I had to grab it. Having some negative thoughts about it I tried it out being skeptical, but surprisingly after using it about 6/7 times in the past 2 weeks in the sun I have definitely noticed a colour difference in my hair. I tried out this product to see if it would get rid of the orange parts in my blonde hair to blonde. As I'm looking in the mirror now I see no more orange spots, but only blonde. Didn't need to spend a crazy amount to get my hair fixed up, thank you L'oreal!

I love this product so much! I only wish it was unscented. This is basically hydrogen peroxide in a gel which is great because it won't drip all over your skin the way liquid hydrogen peroxide does. It also contains chamomile a natural hair lightener.
It wont ruin your hair the way hairdye does which is perfect for mee.
It looks natural. I make chunks of highlights which look awesome!! Works best in the sun. I'm not a big fan of blow drying my hair to begin with. Brings out your natural highlights in your hair as opposed to 1 solid color the way hair dye does

I got this product because I wanted to lighten my hair, so when I seen this I figured I would give it a try. I did notice a difference after applying it a few times which made me happy because I have control on when I want to stop using it. It is worth it !

This is really awesome! I have very dark brown asian hair. After about 5 applications, i can see a difference. Usually, I wash my hair and then run the product through my hair with my fingers so it would be like having highlight, and then blow dry. It really is working well on my hair. Also, the smell is really good, and it doesnt make my hair greasy at all.

Medium brown hair. I noticed results from the first application.
Blow dry your hair or let the sun dry it for better results.
I added it in sections and ran a hot iron over it to create highlights.
I see Walmart has it for about $7.00 Canadian. Decent Price I think.

I used this product 5 times on my auburn hair and no one noticed the change. It may have brighten my hair a little bit but nothing that is worth the time applying it and the cost. Not effective in my opinion.