Got a sample of this at TIFF. Never had a lip liner that lasted 24 hours. Very effective and great colour!

This is an awesome lip liner. It stops my lipstick from bleeding. I have a plum colour. It seems to last for quite sometime after applying the lip liner. It goes on creamy smooth. No need for sharping. The colour I have in plum goes with most of my lipsticks. What I do is outline my lips and then colour them in with my lip liner so that my lipstick will last the day. It cost around $5.99 at your local Shoppers a Drug Mart.