This is a beautiful, bright red berry colour which is surprisingly very moisturizing! The pigmentation is AMAZING!! The colour lasts for about 5-6 hours (including eating and drinking) before another application is required to boost up that colour. Even if you don’t reapply, the faded pinky-red colour on the lips is still beautiful.

I applied this lipstick on relatively dry lips and my lips are actually moisturized now from this lipstick – a huge plus for me since I normally have dry lips. A lot of the time, lipstick applied on dry lips would emphasize the cracked, peeling lip skin, but this lipstick did NOT do that at all! I would definitely go to my local drugstore to buy another shade.