Very good!

Absolutely love this hair color..i have tried so many others like sparks.manic panic..and other permanent hair colors...this did the trick. I will be buying this from now on. Love how this turned out

Perfect results!!

Zero brass, full coverage and fabulous price!!! Easy to follow instructions, no overpowering smell, and the results were exactly as advertised!!! I will definitely use it again!!

Pretty blonde

I bleach my hair often and my hair can be anything from pink to purple sometimes brown. It always helps me get back to a good base to dye my hair funky again. I have bought this bleach more times then I can count and will continue to buy because I cannot stop playing with my hair. Although the smell is quite strong it has never hurt my scalp.

A beautiful shade

I bought this because I was tired of the darker blondes I was using and I just love the colour! I'm so happy with how easy it was to use and the colour change in my hair is perfect!

I buy this product every month

Love this product , I have got compliments on my hair since I started using this product since it came out, I have had friends switch Thier hairdye cause of how nice the shine is, and and healthy it looks, doesnt make you hair feel brittle like some boxes. the box has 4 prodcuts instead of the 3. It's has a lightning systems, that takes it 7 shades lighter then it is, I love my hair and this product.

Great for a box dye

I absolutely love this product - just like most box dyes, this hair bleach comes in there parts; a bottle, a sachet and a tube with cream and you have to mix the three together to get started. You apply it to your hair and leave for 20-30 min before doing roots and leaving it for another 15-20 min or so. Make sure it doesn't get on any of your clothes as it will bleach your clothes. The smell isn't the best, but that's normal for hair bleach.
Here are the pros:
- It did what I wanted, it significantly bleached my hair, to an almost white (I'm medium/honey blonde)
- When on sale, this product is only $11
- It's easy to use
- It didn't do visible damage to my hair despite it being very fine and brittle. My hair still curls just fine and isn't falling to bits.
Cons:
- This is for blondes only, and I really wouldn't recommend it to anyone with hair darker than dirty/honey blonde. See a professional for that.
- It did leave a bit of brass, but I expected this and toned it out with a tiny amount of purple toner. The conditioner that comes with the package will tone out the brass a bit, but if you use a toner it will really help maintain the blonde/white hair.
OVERALL: I recommend this product, but for blondes only. Use toner afterwards to achieve the perfect platinum blonde.

I use this all the time. It's great that is does not dry out my hair. Love the colour. It gives a nice even colour all over. And your hair smells fantastic after

I bought this dye when I wanted to remove pastel lavender dye from my hair. The first box was not enough to cover my entire head and left a lot of brassy and pinky purple parts. I went back and bought two more boxes, fully saturated my hair and left it on for around 45 minutes.
After washing it out and using purple conditioner (that came with the dye), it made my hair very very white. Just beautiful.
It however damaged the heck out of my hair, so make sure to stock up on good conditioning treatments!

I absolutely love this hair dye . It was affordable, works great, looks good. Will for sure buy this product and tell all my friends about it. The company sends out coupons and promotions.