Blonding is #1

Between this product and Feria Ultimate Platinum ill never ever use another bleach product.. No damage, no toning, no brassy colors or yellows/oranges.. Last up to 4 months before recoloring.. 100% recommend for the women that want an easy transition to blonde. I use John

I bleach my hair alot and this is my fav to use as it works the best. I recommend this for sure

Amazing !!!! I've tried many bleaches in my day to get my hair platinum blond and, this one is the only one that has given me the results I desired. I've tried Wella do it yourself from drugstore, L'Oreal Feria Extreme Platinum, L'Oreal Blondissima (which about 20 years ago was the best, not anymore), L'Oreal Brass remover, etc. and, all of these left my hair with yellow and, orangy tones throughout my hair. With this one my hair is Extreme Platinum no flaws at all.

I love platinum blonde hair and I tried a bunch of different brands before finding Feria #205 Extra Bleach Blonding. It is the best at home bleach kit out there and it leaves my hair bright and not brassy or yellow. The conditioner that comes with the kit leaves my hair soft and shiny after colouring. I find I get better colour with Feria that I have at the salon and it also works great as a base under bright coloured dyes.