My go to hair dye

Love L’Oreal’s Féria shimmering multifaceted hair colour. Since I’ve discovered it, this is the only product I’ll use to colour my hair. My hair comes out shiny and the colour is amazing and lasts long. Have never been disappointed with this.

Always my first choice

I have tried so many different products to help cover my ever growing grey hair collection haha. I have found now that I am using this, the length between coloring has increased, and my grey appears so much more healthy, not so dull.

Love the shimmer!!!

What a great product!
I love the shimmer effect it gives the hair,each time I use it.
I get tons of compliments,
I usually use a virility of the colours,reds,browns & blacks.
I have tried other hair colours,but I always come back disappointed.

Amazing and true to color!

Feria I find really comes out true to box color, especially if you've dyed your hair before, the hair dye seems to take up better. It does contains a fair amount of bleach so make sure to use a conditioning mask after and not to leave it on for more than 40 minutes because your hair starts to burn after that.

Smokey Silver was a success!

I bought the smokey silver version of this hair dye and I was skeptical since it's a box hair dye. However the results were amazing! I do however wish it would of stayed in longer. But I will likely purchase this product again in the future.

DO NOT USE!!!

Do not use, the Reds with the shiny metallic ruined my hair. It fried my long hair, I ended up chopping most of my hair off. Very upset! I love the colors so it's why I used it. But color does not last, so you have to color it more, even with me only washing my hair once a week and only using conditioner rest of week! It made my hair hot and fried it... I do not recommend it period. I still have inches to cut off, but cant unless I want to look butched...

No more grey

Very simple and easy to use instructions
Covered all of my grey hairs with ease
Had a pleasant texture and fragrance and lathered up well
Hasn't dried my hair out has left it looking much healthier

Horrible packaging Made a huge mess

THe colour was light brown for dark hair. It lightened well but the ‘shimmering ‘ bottle number 3 that had to be poured into the other bottle was in a blister pac. The lid had a snap here line which just bent and wouldn’t break off. Then the liquid wouldn’t pour out , I struggled and knocked the colour bottle over into the counter. Been colouring hair for 22 years never had such hard to use product. Too bad the colour was great.

absolutely love this hair dye

I really do love this hair dye. This is the second time using it and in about 45 minutes my hair has this beautiful rich colour and looks so shiny and healthy. I have never had more compliments before on my hair than I do now. Being a busy mom of two small kids, I don't have time for the salon so I feel like I found something that gives me excellent results leaving me feeling confident. I found a really great product and although maybe a bit more in price, it surely worth it. I used the chocolate cherry colour. It's a dark auburn but still has a nice shade of red. So for those who want a bit of colour but not complete red, I would definitely recommend.

Purchase this every 4-6 weeks

I purchase this colour every 4-6 weeks to refresh my colour. I absolutely love the shade v28 deepest violet. In normal light it can be mistaken for black. But give it sunshine or the right light and nope! It's purple. #purplehairdontcare