Great hair colour

I like using the Feria at-home hair colouring line for myself. I try to achieve a golden brown hair colour look and the product is able to deliver the result I want. I'm also a big fan of the conditioner that comes with the box, as it makes my hair really smooth and shiny.

Loved it!

I recently died my hair red with another brand by putting the colour directly over my faded black box-dyed hair. It created a red root that faded into a purplish sheen over the black. I decided I wanted it more red, and the local store didn't have the brand I used previously. I purchased a bleach kit, and the Cherry Crush (R57).

After bleaching my hair it was very dry and awfully textured. I immediately dried my hair and applied Cherry Crush. Overall, all I can say is - SO IMPRESSED. I have always died my hair using box dyes, and generally pick whatever product has the nicest looking colour that is moderately priced. This one is extremely vibrant, and I found the texture of the dye to be thinner than most. This meant it dripped more than others, but generally was easier to spread throughout my hair when applied. It looked extremely red when I first applied it, but it faded to a slightly darker red after 25 minutes.

After washing the dye out my hair was still super dry, but the shampoo that this product comes with made it feel completely different. I applied the shampoo 2-3 times to get as much dye out as possible, then applied the conditioner. I have alopecia, which causes large amounts of my hair to come out from all over my head, especially when dying. I found this product seemed to be very gentle on my hair, and little hair actually came out while in the shower - significantly less compared to the amount of hair I lose with other brands. My hair is still wet, but it is soft enough that I could brush it without problem, and can run my fingers through it. I can't wait to style it tomorrow!

For a box dye, I am very impressed. I have seen reviews where others state their hair turned out black, so I would definitely recommend bleaching before if your hair can stand it.

Would buy again

When coloring my Hair at home i always tend to use the L'oreal Feria brands. I was looking for something different and came across this color Dusty Mauve 721 and it worked pretty well with my previous color blond hair. i think i may re purchase in the future!

Best

This is the best red hair die brand in my opinion. I always stick with this. I have really dark brown/black hair and i only need this product to make my hair a nice red/auburn colour without bleaching my hair. Ive never bleached my hair until today actually because im trying out new colours. But this is hands down the only red or orange colour brand i will buy.

Awesome.

I absolutely love this hair dye. It's the best priced and most effective for my hair. The conditioner smells amazing. And it doesn't leave my hair broken or damaged.

Excellent product

it is A great product !!!! I really like it. I totally recommend this product. It isn't expensive. You have to try it !!!!! I will buy it Again And again...

I use this every 3 weeks

I use hair color to cover my greys. Thi's product seems to be the only one that works. I find it expensive to buy bease I have to use it every 3 weeks.

Love this product

this is one brand i use to colour in home always , if i'm not using salon colouring. its easy to use and easy clean up in the end if you not so neat at doing the back of you head :) the colour last a bit longer then others i find and is much more bright. the smell well dying is nice and the conditioner is sparkly .

I would use this product over and over again

This product is extremely easy to use leaving hair beautiful shiny and soft color is stunning I recommend this product two women who deal with gray and want long time coverage

not for me

I purchased this product as it was on sale, so thought I would try it. I would not purchase again as it made my hair feel like horse tail. Every time I washed my hair colour came out