Amazing!

I was surprised how soft and silky my hair felt after dying it, the color even though it is a red, it didn't wash out every time I showered it lasted a very long time, Will be buying again,

No more greyss

So I decided to change things up a bit and try the Power Violet.. Intense Deep Violet . I used to use the Auburn shades which always turned to red... I was pleased with the result of this violet shade especially in the sunlight it seems to be a flattering shade for my skin color. The conditioning shampoo left my fair soft and my greys are covered well. I like this product

Great product

My hair is so dark you can tell from my eye brows. I use this about every 3 months just on my roots and I get amazing even coulor every time. Stays and doesn't fade or look dull. Love this and even get compliments from hair dressers

my go to

after reading some reviews i was surprised. I use Havana brown about every 6 weeks works great. looks colour after about 3 to an extent but can't see the grey so it's good. for under 10.00 at Wal-Mart excellent product.

Platinum did not work

I have dark blonde/light brown hair and I tried to use the Feria platinum blonde box. I knew it was likely a bad idea to just grab a kit for that hair colour, but I specifically chose Feria because it looked less yellow in the picture than other brands' "platinum". It was Not. Less. Yellow. It turned out the worst brassy blonde I have ever seen in my life. (It looks okay in photos I took but it was such a bright yellow i didn't even want to leave the house) There was no toner included, only a small amount of "antibrass conditioner" which won't really do the job.

The quantity wasn't quite enough either, I have jaw length hair and it just barely covered it and was still streaky. There was no mention anywhere of needing multiple boxes for longer hair but you would probably need 3+ kits to cover it if your hair is thick or past shoulder length.

The best way to get a good neutral blonde on your own is to buy developer, bleach, and toner separately.

To be fair of course it does lighten your hair, since it is bleach after all, but the final result will not look like the picture on the box.

Super couleur

Couleur maison ne rime pas avec mauvaise couleur au contraire
Super qualité
Jadore et je peu LE faire pour moins de 15$ dans le confort de Chez moi
Je recommande

Useless for dark and hard hair

It useless if you are one of the Asian girls who had dark and hard hair, I used it following the instruction and the color of my hair doesn't change at all. It may be useful for the girl who had light and soft hair.

switch to this and love it

I decided to try this brand of hair dye this time and will never go back to any other brand. I had medium brown hair and decided to dye it black, so I bought the Black and love the shine it gives.

Great coverage

Bought this on a whim from shoppers and I am really impressed. It smells great it covers well and my hair feels awesome. I dye my hair monthly and usually choose whatever is on sale and always a different colour. This dye covered my grey fantastic and it left my hair soft not feeling like straw ty

J adore

J utilise ces colorations depuis des années
J aime les couleurs proposées. Elles sont toujours splendides et très variées. Il y en a pour tous les goûts.