If your looking for some awesome color from a box in a grocery or drug store and it is your first or tenth time coloring your hair, Feria is an easy one step professional color you can do by yourself.

It has so many ranges of desired results and they have the new Pastel line. You can have baby blue, lavendar, or baby pink hair. Of course you have to have blonde hair first for those results, but you can get that with Feria. It will take you 2 steps though,

Feria is all about shimmer and shine. It is a very strong deep pigment though and if you are unsure of going dark and then might want to get the color corrected, think twice about using Feria. It is extremely hard to get out of the hair.

It gives an amazing rich, shiny, color and the blonde high lifts are without any brassiness.

It is around $15 and it totally worth it.. Oh and make sure you use Vaseline around your hairline, neck, and ears so that the dye doesn't stain your skin.. it is hard to wash off..

I absolutely love this hair dye! The color came out exactly as I had hoped and my hair is so rich and healthy looking. I'll never use another brand of dye ever again!

I've always been a fan of dying my hair red. When Feria came out with intense red colours I had to try it! The extra colour boost gives it an even more red colour which I love!

What I love about this product is the little oil for after coloring that leaves this amazing aroma. my hair looks smooth and shiny and really healthy!

This is my go-to product for coloring. Love the price for the quality. I also really like the after-colouring conditioner included. Covers my grey wonderfully. I find that I don't need to re-dye as often with this product as with other dyes as it lasts a few weeks longer than other brands.

Best hair color ever. Love love love it. The colour was gorgeous plum black. Couldn't be happier

I color my hair at home and have used most brands. Feria is my favorite, especially hi lift browns. The color is fantastic - not a solid dull shade but rich vibrant hues with multifaceted tones and highlights. I wish there were more shades to choose from but overall it's a good selection. I usually only buy it when it's on sale because I find it too pricey. I have long VERY thick hair and need at least three boxes, sometimes four. The best part of the kit is the super moisturizing conditioner - I would buy this conditioner in a heartbeat if it were available for sale. Color fades naturally and gives a cool ombre look if only a few shades from your original color so I rock that look as the roots grow out for a bit then I sometimes change the entire color instead of touching up the roots. It's an excellent product.

Want bold blonding results? Feria Bleach Blonding transforms even the darkest hair into a shimmering, vibrant blonde in one easy step.To take your naturally dark hair to the next level, Feria Hi-Lift Browns create soft lighter brown tones without a bit of brassiness.

I never colored my hair often until I tried this product, I found the coverage was excellent as i have long thick hair and in other brand find my self having to buy 2 box min to achieve the look i want, but with Feria i only needed 1 box. I was thrilled by the results as well as how long the color lasted in my hair, I highly recommended the product to several friends and family members that use hair color, cause ladies we all know we don't always have the time or the money to get our locks colored at the salon

my wife love this product she use it all the time