BEST HAIRDYE EVER! Number one thing is the hair colour is one point I use the bright black and the colour is so nice! The conditioner in L'oreal hair dye boxes are amazing.. I wish they would just sell the hair conditioner

I am naturally a brunette with a fair amount of grey. I went blond a few years ago and have been stuck spending way more than I would like at the salon. I didn't believe that I would be able to find a drug store product that would be able to lighten enough and cover my grey. My daughter however wanted to go blond (she is naturally darker than me) and decided to try the new Feria Absolute Platinum. I couldn't believe it, it actually worked in one application. Regardless, I decided to give it a try on my roots rather than go to the salon. It gave me a perfect match. I put it on my roots and then pulled it through the rest of my hair for the last 6 minutes. It looks exactly the same as when I go to the salon. Left my hair in good condition. Very effective, great value and good quality.

If your looking for some awesome color from a box in a grocery or drug store and it is your first or tenth time coloring your hair, Feria is an easy one step professional color you can do by yourself.

It has so many ranges of desired results and they have the new Pastel line. You can have baby blue, lavendar, or baby pink hair. Of course you have to have blonde hair first for those results, but you can get that with Feria. It will take you 2 steps though,

Feria is all about shimmer and shine. It is a very strong deep pigment though and if you are unsure of going dark and then might want to get the color corrected, think twice about using Feria. It is extremely hard to get out of the hair.

It gives an amazing rich, shiny, color and the blonde high lifts are without any brassiness.

It is around $15 and it totally worth it.. Oh and make sure you use Vaseline around your hairline, neck, and ears so that the dye doesn't stain your skin.. it is hard to wash off..

I absolutely love this hair dye! The color came out exactly as I had hoped and my hair is so rich and healthy looking. I'll never use another brand of dye ever again!

I've always been a fan of dying my hair red. When Feria came out with intense red colours I had to try it! The extra colour boost gives it an even more red colour which I love!

I wasn't impressed with this particular hair color ,the packaging is fancy and the lady on the front has beautiful shiny flowing hair ,I followed the instructions and I always dye my own hair so I have become my own expert at doing it.I also have changed my hair color to different shades over the years.I mixed it up and put it in my hair ,waited for the time to be up and it didnt give good coverage at all ,my hair looked horrible ,it was dull ,my roots were showing ,I don't know if it was a bad box or just a horrible product but I was really disappointed. I certainly will never buy this again

What I love about this product is the little oil for after coloring that leaves this amazing aroma. my hair looks smooth and shiny and really healthy!

This is my go-to product for coloring. Love the price for the quality. I also really like the after-colouring conditioner included. Covers my grey wonderfully. I find that I don't need to re-dye as often with this product as with other dyes as it lasts a few weeks longer than other brands.

This product doesn't seem to work well, it doesn't cover all the grey,even I'd you leave it on longer

Best hair color ever. Love love love it. The colour was gorgeous plum black. Couldn't be happier