wow I have been searching for a product that doesn't dry my hair after coloring and finally found one with Feria and my hair looks so healthy and it covered all my grays

Easy to apply, not too heavy on scent and gives excellent color on my hair. Also stays for quite a while as well.
And if you want a subtle or drastic change this is the product for you! Only hair color I buy and trust!

I love this product, basically the colour you see is what you get. I have tried many shades of this product and believe me I have dyed my hair so many times it should have fallen out, JK.
Seriously though, I would recommend this product if you want a drastic hair colour change. Not strong smelling like some others, great coverage for greys and soft silky manageable hair.
Go for it, its only hair.
Two Thumbs up L'OREAL!!

This color works great good grey coverage smell is not bad and doesnt seem to fade as bad as some other brands its a good buy

I have been colouring my hair many years and once i tryied this i wont use any thing else as i have premature grey hair it covers my grey and dont fade as easy as most hair colours

Loved the colour, stays great in darker hair. Easy to apply and the smell isnt horrible either. Used this multiple times in my hair and it never seems to ruin my hair or give me split ends. totally recommend this product :D

I don't trust me hair with any other box dye. This is my all time favorite, the gives me great rich colour keeping it look healthy and shiny, It gives me amazing tones and high lights giving my hair demention and the colour lasts and does not fade.

this is an amazing at home hair dyeing kit. it gives you great colour and coverage. it adds dimension to your hair and it makes you hair look healthier than ever. and the colours are so vibrant.

I'm reviewing the L'Oreal Paris Tortoiseshell Brown Collection. I just colored my hair with T42 Smokey Tortoise Deep Beige Brown. This was a really easy hair color to apply to my short hair. I was really nervous at first but the instructions are so easy to follow and you can't do it wrong. After mixing, applying, waiting 25 minutes, rinsing and blow drying I can say I'm totally satisfied. My hair doesn't quite look like the picture on the box, but apparently that is to be expected. They say if you have red undertones, any hair color will bring those out a bit. I have natural red highlights in my hair so this color brought them out a bit. That's ok though....I went from a light blah brown to a rich brown with subtle red natural looking highlights. This hair color is not a thick flat color if you know what I mean. It looks so natural and shiny, it's amazing. I will definitely use Feria again, I may be bold and go a shade darker next time! I am recommending anyone who is thinking on trying to color their own hair to give Feria a try. There is a nice selection of colors to choose from. Try looking on the L'Oreal website. As a side note, I did call their 1-888 number to talk to one of their people, but she wasn't very helpful. I got more info from their website and the cosmetician at Shoppers Drug Mart. *Feria is not for gray hair.

I've always loved Feria hair color. I got my hair professionally done 2 weeks ago and lets just say the ends ended up GREEN. I tried washing my hair everyday after that trying to get the green out but it just staying. I had enough so I bought Feria's Amber Tortoise and it came out great!! It got rid of the green on my ends and made my overall hair color and nice light amber brown.

This isn't the second time a hairstylist has gone wrong with my hair but I've always turned to Feria to get my hair outta the gutter!!

Another happy Feria customer~