I color my hair at home and have used most brands. Feria is my favorite, especially hi lift browns. The color is fantastic - not a solid dull shade but rich vibrant hues with multifaceted tones and highlights. I wish there were more shades to choose from but overall it's a good selection. I usually only buy it when it's on sale because I find it too pricey. I have long VERY thick hair and need at least three boxes, sometimes four. The best part of the kit is the super moisturizing conditioner - I would buy this conditioner in a heartbeat if it were available for sale. Color fades naturally and gives a cool ombre look if only a few shades from your original color so I rock that look as the roots grow out for a bit then I sometimes change the entire color instead of touching up the roots. It's an excellent product.

Want bold blonding results? Feria Bleach Blonding transforms even the darkest hair into a shimmering, vibrant blonde in one easy step.To take your naturally dark hair to the next level, Feria Hi-Lift Browns create soft lighter brown tones without a bit of brassiness.

I never colored my hair often until I tried this product, I found the coverage was excellent as i have long thick hair and in other brand find my self having to buy 2 box min to achieve the look i want, but with Feria i only needed 1 box. I was thrilled by the results as well as how long the color lasted in my hair, I highly recommended the product to several friends and family members that use hair color, cause ladies we all know we don't always have the time or the money to get our locks colored at the salon

my wife love this product she use it all the time

I bought the darkest brown possible to match my natural shade and the roots are now about 2 shades lighter than the ends of my hair. The silver strands turned golden as well.

I have used almost every red shade from this brand and loved it. But man has it ever been difficult to get the red out. I've since stripped my hair, had it professionally died, and went back to box.

My go to for the winter was Vidal Sassoon lilac in 5VR. I thought it was a bit too dark, and Feria was on sale (50% off!!) at the drug store recently. Lo and behold - they also had a violet shade I had not tried before. Back to purple it was. Again. V48 is pretty red in my hair, but I like the shade. I also think it's more vibrant than other brands which is what brings me back to Feria. My hair was pretty dark to begin with, but the colour is still super vibrant and covers my greys :)

Love the color but I hate that it doesn't last long. I have dark hair so I need to lighten it before applying. The color is bright red for 3 days then goes a bit darker that same week and then it's like orangish a week or two after. Very annoying. Had to redo it almost every week before dumping that mark.

I guess if you have lighter hair it would work better. oh well..

I cannot get this brand to work for me. The colour does not stay in my hair, pulls out the red in my hair a lot more than other brands, and the intense highlights just make my hair look like it's greasy. I don't recommend this. There are much better brands at the same price point worth trying if you're like me and are not satisfied with this.

For a box colour, L'Oreal is the only one I keep going back to. I love the Feria line for reds and rich browns, which are the two shades I bounce between (I'm naturally a dirty blonde, originally very light blonde; I just look better with darker tones). They are so faceted and beautiful. I have been the colour of the photo someone uploaded so many times. I always get compliments, and the fade out always looks natural on me. It softens to a coppery auburn that people often mistake for natural on me. Love.

I ONLY use L'Oreal at home hair colours. They are the only brand that consistently deliver for me. The price point is good, the selection is amazing (especially in my two preferred colours; brunettes and reds) and I can always do my whole head with one box. This is really saying something as I have really thick hair, and it reaches my lower back. I love the Feria line for reds, because they are always beautifully pigmented and the highlights just add dimension and shine every time. This is my superhero product. I have probably tried every single shade of red L'Oreal makes and will continue to use L'Oreal alone as long as I colour my own hair.