I have been using this product for the last 3 to 4 years . I have black hair and deep burgundy goes well with my skin tone. The color strays for about 6 shampoos instead of 6 weeks.

great hair color!!! so easy to apply and does not have an oer whelming aroma, color lasts for weeks and your hair feels silky and hydrated after use.

I'm not as big of a fan to Feria as I am to Preference. But IDKY maybe it's the color. The black looked like it has a hint of blue and on the box it was a blue black color and I didn't like the brown. But again, I like Preference better. IDK what's different in Feria or the regular L'Oreal.
But it's not so much about the color as it is the quality and how healthy it leaves your hair. I mean, not everyone is gonna wanna be a redhead or blonde. But when you've dyed your hair for eons with the same product and then use another cause it was on sale. You see the difference.
When I dyed my hair black, except for the dye on my scalp, no dye came off of my hair. And yeah that has to do with shampoo too but I have been dying my hair for years using the same shampoo and conditioner. Actually a 2 in 1. I have dyed my hair blonde, brown, black and red. When I dyed my hair with Garnier, not only did it look like the whole dye job was coming out of my hair, but it actually did on the ends of my hair. I tried that John Fredia is it or J something. My hair looked grey and like a dull light pink after I washed it.
Maniac Panic, that was the same as L'Oreal. And I had it pink. The only color that came out was what was on my scalp.
I switched shampoos and conditioners once, same thing. L'Oreal just knows how to make hair dye. I go to a salon and I won't get as nice of a color or long lasting.
So if you have never dyed your hair before and you are looking to. They make it very easy to understand. The only thing I do different is, I use reuseable gloves, I don't think they're rubber or Latex, I know they're not latex *allergic* but you can find them in the cleaning isle. Anyways, I use those to put the dye on, yeah it stains them but so what. And then I will either use them again if they're dried from washing. Usually not. Or I use the gloves you get in the box. With time dye will come off your skin, but who wants to walk around with red or whatever other color hands? All the gloves are are plastic in the box. Easy to tear and easy to get dye on. Not complaining, all hair dye boxes have them. I mean, if you want to use other gloves, that's up to you not L'Oreal. :) You know? Sorry making this long. But that's what I do. And for me, my hair grows slow, so it can be up to 3 months before I need to dye it again. But I really don't do the touch up. Only because I am cheap. LOL Not so much on my make up but in the quanity of things I am. If touch up is like $10 and regular hair dye is $8, it really doesn't do a difference in color. And my hair is weird it likes to grow and be healthy when I have chemicals on it. So I don't have a problem like if I'm bleach blonde and hair ash blonde roots, I go red. Anyways, ok I'll shut up now. LOL

I have been using Loreal Feria R37 ( blowout/deep burgandy ) for 2 years. Its by far my most fave red. Its so rich and pretty and its one of the only reds that holds true to its colour .. I will always been using this colour .. Its amazing !