Love it!

Love the fact that there is no ammonia! I have tried a couple of different colours in the last couple of years and not once was i disappointed! Colour does stay for 8 weeks and shades away slowly. Also,
Love the smell it leaves on my hair

Loved My Hair

I actually really like this Hair color. First no ammonia is great. It had a nice smell nothing over powering. It says to leave in for 10 minutes but to cover greys i found i had to leave it for 25-30 minutes. It was very easy to mix and apply, nit messy and didn't drip everywhere. It rinsed easily. My only complaint about this product is the bottle the conditioner comes in. It is almost impossible to get all the conditioner out, you have to keep shaking and tapping it and even then you can't get it all out. Other than that my hair coverage was good, covered the greys and made my hair soft and didn't smell bad after.

I love it. The hair looks great, shiny and healthier but there is a couple of :I can't found it:( The colour last for 3-4 week, that think is pretty good for an no-ammonia colourant..

This is a really great hair color brand ,its easy to use ,well written instructions, latex gloves to protect your hands,it gives good coverage ,wait time is only 15 minutes and my hair is always left looking and feeling soft and shiny and so healthy looking

This is a non-damaging hair color and I use red shades of it. it will do the job as well as a salon, just make sure you get someone to apply it properly for you. the colour will fade as ALL colours do, but not faster then any salon or stronger product I have ever tried. people comment all the time on my colour, including stylists in salons, and it is less damaging since there is no ammonia. how can you beat the price!