Love it!

Love the fact that there is no ammonia! I have tried a couple of different colours in the last couple of years and not once was i disappointed! Colour does stay for 8 weeks and shades away slowly. Also,
Love the smell it leaves on my hair

Loved My Hair

I actually really like this Hair color. First no ammonia is great. It had a nice smell nothing over powering. It says to leave in for 10 minutes but to cover greys i found i had to leave it for 25-30 minutes. It was very easy to mix and apply, nit messy and didn't drip everywhere. It rinsed easily. My only complaint about this product is the bottle the conditioner comes in. It is almost impossible to get all the conditioner out, you have to keep shaking and tapping it and even then you can't get it all out. Other than that my hair coverage was good, covered the greys and made my hair soft and didn't smell bad after.

I love it. The hair looks great, shiny and healthier but there is a couple of :I can't found it:( The colour last for 3-4 week, that think is pretty good for an no-ammonia colourant..

This is a really great hair color brand ,its easy to use ,well written instructions, latex gloves to protect your hands,it gives good coverage ,wait time is only 15 minutes and my hair is always left looking and feeling soft and shiny and so healthy looking

Even if you have just a few greys like I do, give this one a miss. It didn't cover any grey at all... even immediately after application. I'm a stickler for directions so I followed them exactly and kept the product on for the max time suggested. Still, it was a total failure and a waste of my money. I feel misled because the package specifically says 'blends away greys'. If you need NO grey coverage and like a blush of shine I'd say try it.

I miss demi-permanents with a little ammonia - it made the colour adhere to the hair.

This company is also notorious for animal testing.

Good hair colour. The picture on the review page is very outdated though.
I chose it because it didnt have ammonia. The colours are beautiful for ~2 weeks, but after that they start to fade out a little. I re-dye about every month with red shades.

Overall decent color coverage. Not so decent on grey coverage.
If you don't have grey this is awesome. I love the color (dark brown). But, disappointed with grey coverage as it stated on the box that it would cover greys on someone with upto 70% grey in their hair.

This is a non-damaging hair color and I use red shades of it. it will do the job as well as a salon, just make sure you get someone to apply it properly for you. the colour will fade as ALL colours do, but not faster then any salon or stronger product I have ever tried. people comment all the time on my colour, including stylists in salons, and it is less damaging since there is no ammonia. how can you beat the price!