I've been using this product for over a year and love it. It lasts all day. I use my own brush, since the one it comes with can get very hard even if you clean it. The product itselfs lasts a long time. Be careful and make sure you close it tightly after every use. It can dry out.

I have this in Secretive (champagne), Nervy (taupe) & Steely (black). I use the Secretive one the most. I had been wanting cream eyeshadow for awhile. This stuff is great. Even without primer, this lasts all day without creasing.
NOTE: I would recommend unfolding the end of the tube before opening to avoid having a bunch come out as soon as you break the seal