FANTASTIC liquid lipstick, I can't even believe there are bad reviews about it. I have tried so many lipsticks in my life, both drugstore and high end, and nothing compares to this one, it's my favorite, it lasts all day. It dries matte after you apply and you can also add the moisturizing part if you want it to be shiny. Only thing you have to remember when you apply it is that you can't smack your lips togheter, otherwise it will look messy. I only wish they come up with more colors...

So excited to try this when it first came out but I was disappointed. For a drugstore brand it was a little price but also is didn't last as long as I would have thought it would. It also flaked about 2 hrs after applying. I would not buy it again.

Love the applicator, really good for precision application. Found the shape of applicator makes it easy to define the lip-line. The color lasts long and is totally non-transferable. I like how it can be easily layered seamlessly to darken the tone. Good selection of colors available to choose from.

I have received my L'Oreal Infallible as a gift, and unfortunately it was the wrong color. However, the color was still great and really easy to use. The lip balm was a great added touch.

Finding this product was life changing! I love the deep reds (especially the 'merlot' shade). And I really love when it settles a little bit and my lips looks naturally rosy. My last boyfriend marvelled at how my "lips stayed red all day and looked so kissable" ... maybe I was born with it ... maybe it's L'Oreal! ;)

love this lipstick. One of the longest lasting one I have ever tried

I don't think I have experience a lip color that is THAT intense but that actually has no transfer at all. I am very surprised and happy to finally be able to have a vibrant color that does not smudge or fail trouhough the day. I own "red infaillible" and I adore it.

I`m not usually a lipstick person. I`ll wear it once in a while when I`m out. I usually prefer those GOSH or ELF marker like lipstains. I found the Azalea colour at a local Winners, and bought it on a whim. Hey, it was cheap. HOLY SWEET MOTHER OF STAIN. This stuff is amazing! I went back and bought all the other colours! Mulberry is my favourite so far. It goes on sticky, but as long as you don't move your mouth around for 2 minutes, slap on the step 2 sealer, you're gonna have a gorgeous set of lips. I'm not a delicate person, I'm sipping from straws, coffee cups, licking my lips in a dry as hell office, forgetting it's even on I will rub my lips. It stays on!! I LOVE this stuff.

It goes on quite sticky, but dries fast and, once the lip balm is on, it feels great! It looks good and lasts a long time. Be careful not to smudge when applying and use only the lip that comes with.

I was a little skeptical of this product at first because how in the world is a lipstick supposed to stay on for 24 hours?! Well, I did the 'eating test' and at hour 3, the lipstick was still on post-meal! It didn't budge, smear, or smudge one bit. I had an apple which biting into one is a nightmare for lipstick, but not this one! I'm coming up to hour 5 with the lipstick on, and it is still the same! I find the product to be more of a lip stain rather than a lipstick, so that's probably where the long-lasting effect comes in.

I find that a lip liner is definitely needed with this product as making precise lines on my lips was a little difficult with their brush. The colour "Cherry noir" is a nice deep berry colour, which is perfect for the Fall. It is very pigmented which is great! The colour in the bottle is more of a deep red/burgundy so be cautious of that. Love this product though, and now I want to check out the others!