Natural colour, hair feels good after use

It took me a while to try this after first receiving it because I was worried it would be a dramatic change, which in the end, it wasn't. The product is super easy to use, smells good and works well at covering the grey, even on super short hair. My only negatives were: the packaging - the box comes with a lot of product in the bottle, most of which I had to throw away because I have short hair. L'Oreal should consider different sizes - short, medium or longer hair. Once the product is mixed, it begins to lose effectiveness so won't work a second time. The second negative was probably unavoidable, but the dye has a cool, tingly effect on your scalp as you use it. Oddly, this bothered me. Overall, the results look natural in bright light, with some natural variance.

Amazing product

I helped my boyfriend use this about 2 weeks ago. He is getting to the age where it's showing in his hair and he's getting grey. This was exceptionally useful and easy to use. The bottle with brush attachment made it easy to apply. He did most of his hair but I helped with the back. The dye blended with his natural color amazing. It was hard to tell that it was a dye. The dark blond was the perfect shade for him. It has been 2 weeks and the color has yet to fade. We have already purchased another bottle when we saw it in store last week. As always L'Oréal has outdone themselves with an amazing product.

Super Easy Hair Dye for my Husband to Use

My husband tried the L'Oreal Men Expert One Twist Hair Color in the shade 07 Dark Blonde. The hair dye mixes in the container and then has a nice brush tip on the top which makes it easy to apply the dye to short hair. The hair dye applied very quickly and then you only have to leave it on for 5 minutes before you have to rinse it out. This covered my husbands greys really well. He just wishes it came in a lighter colour as dark blonde is quite a bit darker than his natural hair colour. Would love to see this in a light blonde or medium blonde shade.

Easy to Use

The application was so much easier than what hair dyes for men normally are. The dye distributed evenly and didn't look "fake" which was much appreciated. I would use this product again.

Super easy to use

Very easy to use product, especially for a man! Everything premixed for us, simple instructions and gloves included. Only need to wait 5 minutes and it worked! Visibly less white hair and perfect blend with natural hair color.

Great product, meh packaging

My husband and I used this on his hair and down to his beard area. We found the packaging a bit difficult to get the product out of, with it being so short and stubby. It just felt kind of awkward in our hands. Otherwise the product worked quite well, only leaving behind a few greys (although that could be user error!). He was happy with the results and the close colour match to his hair. He is sold on continuing to touch up his greys, but not totally sold if it will be this specific product again.

East to use!

My husband found this easy to use and the colour matched his natural hair great. Results were shiny and soft. He was able to do it all himself thanks to the unique applicator!