I have sensitive skin and when it comes to my face I'm extra picky. I want something that is light weight, absorbs quickly, doesn't clog my pores, is effective at moisturizing, has a minimum of SPF 25 and can be used once or twice a day. I also want it to be affordable. This moisturizer is all of the above. I use it year round. I apply it once a day in the summer, and twice a day in the winter, but it always works. It's almost impossible to find something this good at a reasonable price, and finding SPF 25 is almost a miracle. I cannot recommend this lotion enough.