Bang for your buck!

This is the only box bleach I have found that took out box black in one round!

Super gentle on my hair without leaving it dry or damaged while stripping away all the color that I wanted.

My new go-to product!

I will be using this product again

I used this for the second time. I was hooked after the first time. It is very simple to understand instruction wise. It has worked very well i went from dark brown to a sunshine bleach look without any problem my hair never had any res tints at all which was a problem i had with prior dying. Very happy customer

Best lightener ive ever used

Havent used the colours but the lightener is amazing.

As a natural redhead i usually need to bleach twice to get the orange out. But not with this brand! In 45 mins it gave me a beautiful blond tone that blended my natural roots and fushia ends.

I had planned to dye over it but its so pretty i might just keep it.

Minimal hair damage. Relatively gentle for a lightner.

I bought two boxes of this bleach yesterday since it was brand new, and is made to bleach out unnatural hair colours. My hair was silvery blue with some regrowth at the roots. I put the bleach all over my head (2 boxes) and left it on for 45 mins. Well I think I left it on too long because I lost A LOT of hair. I actually had to trim my hair afterwards due to it looking so fried on the ends. It sure got rid of all the colours though, and my roots match my tips, which hardly ever happens. So the bleach works great, just dont leave it on too long because its VERY strong.