I was so excited to try this! I have naturally blonde hair, and planned on going purple for an upcoming event (and a while after while it washed out!). My hair matches the box for the darkest blonde it is recommended for before lightening.

Before I dove head first, and while I still had time to get the pastel mix-in formula if it was too dark for my liking, I did a test strip on the bottom back of my head, which would be totally hidden even if I did a big enough piece to really tell how it goes.

The instructions are confusing, with the outside saying put it on dry hair and the inside saying on damp hair. I try dry, first, since it was anyway! I pin most of my hair up, except for a chunk in the back, and go to town. I put a lot of electric purple gel-cream of my gloved hands, and work it onto the hair. The colour in the gel started to fade immediately into the hair, but I layer it on, and then wait. I gave it a full half hour (go all out, and cut back later. That's my motto!). When I go to wash it out... Nothing. I wash the purple tinged water into the sink, dry the section... and it's the same colour. Not purple-ish. Not something that might be considered a pink or a blue. It was blonde. So, I try again. This time I wash my hair, towel dry and try a section on the other side of my head. Half an hour, and another rinse later, and my hair is as blonde as when I started.

I checked the next day to see if there was any change to the curing colour, and again, absolutely nothing.

I'm really disappointed by this product.

I would not recommend this product to anyone! It was a complete waste of money, after applying the whole bottle to my hair and waiting 30+ mins with it on there was no change in colour whatsoever. I was excited to try this product as I wanted to try out a purple shade in my hair for a while now, and was drawn to the semi permanent. Very disappointed it didn't do what it advertised. I don't know maybe it is only for bleach blonde hair types or something like that. Definitely wouldn't not purchase again..:

J'ai reçu un emballage gratuitement de la couleur violet (purple 400). Jai les cheveux blonds médium naturels sans coloration. Selon l'emballage, la couleur devait bien fonctionner sur moi. À mon premier essais, jai laisse le produit 30 minutes et jai lavé mes cheveux, aucune coloration visible. Jai réessayé... jai laisse le produit 45 minutes et jai rincé mes cheveux. Encore aucune coloration! La seule coloration mauve était dans l'eau du bain, rien dans les cheveux....

Ne fonctionne pas sur moi... déçue