I love this mascara i have so many laying around but its my go to every time i have several back ups .. i never liked wearing mascara till i got this one! Its really the only one i have used in the past 8 years. I have realized that with this product its a either you love or hate thing .. But i just love it and i love how it comes off .. at first i thought i was losing my eye lashes lol but then realized it was just the mascara coming off. It makes it so much easier to remove and it is way less messy.

this mascara makes your lashes look amazing full and long. Its so easy to remove and theres NEVER any black smudges under your eyes. Your lashes last forever until you remove the mascara

This is my 2nd favorite mascara, only second to Fresh's Supernova and Firebird mascaras. I originally paid about $10 for this, I believe, not $16. Best drug store brand mascara I have ever bought. I got mine in waterproof, since I seriously hate having running mascara under any circumstances.

The 'primer' side does a great job at lengthening and thickening. Far better than any other drug store brand I have used. Even MAC mascaras don't compare to this one. It lengthens my lashes a great deal, almost making it look like I've applied fake lashes once I'm done. It goes on white, and stays white, but the mascara side really covers it well, so its impossible to tell. It is kinda thick, but you can easily brush it out a bit with a spoolie.

The macara side is also very good. It's extremely pigmented, black black black, applies very easily, doesn't flake or smudge and does not run under any circumstances (the waterproof type). The brush is a great shape and length, which never ends up smearing product around my eye, unlike CoverGirl Lashblast (HATE). This is the only other brand other than Fresh which I haven't been disappointed with. I have gotten many comments on my lashes when using this, and I do not have the greatest eye lashes by any stretch of the imagination. My natural lashes are normally thin and not very long at all. Especially my lower lashes, which I really dislike. This stuff makes them all look great.

I have had no problems removing this product at all, even though mine is the waterproof type, even with my own makeup remover which I make myself. Just wet your remover pads, hold them over your eyes for 20 to 30 seconds, then wipe. I also haven't had any major problems with eye lashes coming out when removing, which is very surprising with a waterproof mascara.

I'll be very upset if L'Oreal ever stops making this product. For the price and effectiveness, not much else can beat it. Will be buying it as long as they keep selling it. One of their best ever.

I have been using this mascara since it came out... Years ago. Since I have started using it I have had tons of comments on how beautiful my lashes are. I even had one man come up and ask me what kind of Mascara I used and then he went and bought it for his wife. It really is a great great product and I will continue buying it.

I had seen a lot of reviews and hauls on this mascara and I had to buy it. All the hype it has is totally true!! I apply the white coat first, which seems to add length to my lashes, after letting it dry a few seconds I apply the color. Result? Super extra long lashes!! Amazing, and it lasts all day long!!!!! To take it off, I usually just hold a little warm water on my eyes and after 2 seconds, you can see what looks like little tubes come off. Super fast and totally worth the $12.99; I've also seen it for a dollar less at Zellers!

This mascara definitely does what it advertises! Amazing length! The only thing I dont like about it is the double application. If they could make a product this effective with just one application it would be perfect!!

I LOVE this mascara! It makes my eye lashes look super long! My friend thought i was wearing fake eyelashes! The best part is that it comes off really easily. So i don't have to scrub it off. The only downside is that the mascara doesnt hold curls. So i usually use another mascara like Maybelline's Great Lash on top. It doesn't smudge and it adds length plus volume. Love it!!!!!!!!

I have been using this for a few months now, It works great on my little lashes. Makes them look big and dramatic. The only problem I encountered(probably out of my own laziness) is the way the caps close. The first time I used it I didn't realize that you really had to close the caps tight....and left it for a day and it got all clumpy and had to buy a new one. I did learn after that, but I'm very used to lids that are simple and just turn very easily. That was the only problem I had with it. Other than that I'm totally in love with it. Not only can you wear it on rainy days and in snowy days, it makes you look great.

I have found the price to be coming down on this product making it an even better buy.
It does what it says. i already have long lashes but wanted more! and to fill them out. It does take a bit of practice to make sure you cover the white coat fully with the black. Washes off like a dream. No smudges or streaks.
My only negative was I found the black side started drying up quickly - way before the white side.i ususally get a longer life out of other mascaras.

HANDS DOWN THIS IS THE BEST MASCARA on the market!! I love this! I wear contacts and always find that if you're out swimming, or tearing up at a wedding, or getting dry-eyes working in the office, that there is a noticable sting when I wear mascara. I have thin lashes, but they are long. I've been looking for the perfect mascara forever. I want my lashes to look natural; I hate stiff, clupmy lashes, but I want them to be noticed. When I use this stuff, I get excellent definition and a lots of extention- the combo rocks the look. I've had more people tell me how long my lashes look since I've been wearing this. There is no 5 o'clock smudge, there is no streaking and no flaking. I've used a lot of different kinds- I don't usually buy the same mascara twice, because there is always something better on the market. But this one I've bought again and again and again.