Amazing for bright hair colour !

Absolutely love this shampoo! I have bright red hair and only wash it 1-2 times a week and don’t like to use conditioner. This shampoo cleans amazingly, leaves my hair soft and doesn’t hurt my vibrant colour ! I will never use another shampoo and recommend this to anyone who will listen! Totally worth the couple extra dollars

nice change.

I use this solely because it says sulfate-free on it...meaning it doesn't strip the hair of it's colour etc.
I am trying out other products because I would like a change where I can actually see improvement in my hair's appearance and texture. I also bought this because of a sale where I purchased it for $6.00, otherwise I would probably go with an alternate brand name product.