I have used many different hair colours, and this is definitely my favourites. In many ways it is similar to all of the other hair colour kits on the market - same consistency, procedure and smell. But there are a few things that make this one stand out. First, it has a pre-colouring serum that you apply to the ends of your hair to help protect the fragile ends from getting overly brittle, which can happen easily with repeated colouring.
The other thing that I LOVE about this product is that it has a second applicator cap that is like a comb, and I find that it makes applying the product evenly 100 percent easier and faster than the typical applicator tip. I comb my hair through first, and then this comb applicator just slides right through the hair, saturates the roots, and makes it easier to spread the product right through to the ends. It is very effective, and I think that all brands are going to have to follow suit soon.
The other thing that I like about this brand is that even though I use the medium golden blonde, it doesn't go brassy the way many of the other brands do, which tells me that it's a better quality product.
I paid quite a bit for this last time I bought it (I was at Shoppers, and wanted to colour my hair right away), but you can generally get it at a much more reasonable price at WalMart, and it also goes on sale quite often at the supermarket.

As someone who has been coloring her hair since her late teens I have tried many hair coloring products throughout my lifetime. My grey areas are the most visible above my ears and my front hairline and the hardest for me to color. Loreal's creme based coloring products I have found to be the best in covering up my grey. The no drip formula stays where I put it and gives me the best grey coverage ever. In the kit you recieve the developer the creme base and a what they call a Pre-color serum that helps protect your dry ends before you color. I was a little leary in having another product to add to my hair in the coloring process since I tend to be inpatient. However it only took me a couple minutes and I was done. The kit also brings an applicator comb which I did not use since I am comfortable with the regular application nozzle. I really loved the Protective Ceramide Protein Conditioner and how it left my hair soft and manageable. If you have brown hair like I do and have those hard to cover grey areas. This Loreal Excellence Creme hair colorant would be the best for you. Although the price is a little on the higher end, If you are lucky to find a coupon you can save a couple bucks. Either way I find it is worth the price for the excellent coverage I received. I am sticking with this one until something better comes along.

I liked Excellence hair colour. It made my hair shiny, with lots of body and the colour lasted the longest of any hair colours I used.

I have been using L'oreal dyes for over 10 years. I love it and my colour is always beautiful. I will continue to use this product.

Color was not as described at all, smell was horrible and lasted for days even after many shampoos. Very disappointed for a L'Oreal product.

I'm a little on the fence about this one. I purchased it as my regular blue black Feria was sold out. Same manufacturer, should be similar blue black right? Well....usually after two washes my Feria doesn't leak colour. On the sixth and seventh washes I still bleed a ton of dye in the shower. And I'm bleeding red, not blue. Which is a bit of a disappointment as I prefer a really blue black. But the consistency of the formula IS super creamy as advertised, walked around my house with it in no problem. And my hair doesn't appear to be fading even though I lose so much dye in the shower. I'm just worried about staining towels. And the precision applicator, though it takes some time to get used to, definitely has its uses and was fun to try out. So overall...okay. Probably still go back to my usual colour in two weeks.

I have used L'Oreal hair color for years and decided to try this type of their product. I used 5RB Medium Reddish Brown and was very pleased with the results. I liked the bottle which comes with a special 'applicolor' comb that makes apply the hair colorant much easier and evenly. Using the tip applicator seems to drip too much.

The 'triple protection' is something I had never done before. The first step is applying the protective pre-color serum to prepare the hair for coloring. The second step is the actual colorant which doesn't really drip...creme instead of liquidy. And the last step is the after-color conditioner. My hair felt like velvet after I completed the three steps.

I highly recommend this particular hair color. L'Oreal is a brand that has never disappointed me!

A great hair color that covers gray almost completely. I use it almost exclusively over other products and find that it can be used within the 12 weeks period without damaging my hair. I use the red , which everyone knows can fade real easy , but this product seems to last a little longer . The conditioner really leaves your hair soft and manageable without being too heavy.