It's so hard to find a good lipstick that will last all day with minimal to no transfer. This lipstick did exactly that. It's long lasting with the matte lipstick on one end and a balm to apply over it, keeping your lips moisturized. The balm gives less of a matte finish, but that wasn't an issue for me. What really sets this lipstick apart from the rest is how transfer proof it is, I could do practically anything in this lipstick with almost none of it transferring. By the end of the day it showed very few signs of coming off at all, in fact, it's harder to remove without makeup remover than it is to keep on. Highly recommended if your looking for an inexpensive lipstick that will last you throughout the day. My only issue is that I wish there were more colors available.