My favorite color

This is by far my favorite hair color product. Always leaves my hair a beautiful natural shade of black with lots of shine. I would recommend this 100%.
Use two boxes for longer hair.

Rich Auburn 6RA

After fighting with some hair extensions that were too dark, I decided to try bleaching them and then adding a nice warm auburn dye to match my own hair. This process was a nightmare and every hair dye I used just turned the extensions a very dark brown, almost black. I had just about given up and decided to use a color remover and start from scratch. After bleaching them again, I tried the Superior Preference Infinia dye and it worked!! My extensions came out a beautiful auburn shade! When nothing else would work, L'Oreal stepped in with a product that has blown me away! The kit comes with a great color refresher as well. Very pleased with this product and will definitely make it my new go to brand and color.

Very good hair color

Amazing hair color variety of colors to choose from full grey coverage very shiny and smooth your hair never feels like coloring and burning it feels like you are having a hair mask

I would never buy this product again!!!

Just used the 9.1 'viking' light ash blonde (I normally get their 9.0 natural light blonde excellence creme but could find it in several shops!). I knew there was a problem when after 30min I went to wash it out and the 'gel' had turned almost black!! My hair is now dark GREY and looks ridiculous, you have been warned!!!

koreal infinia hair colour

I have been using l' oreal hair color for many years, it does not have a harsh odor and i find it covers the grey more that any other color i have used, the cost is quite acceptible. i will continue to use and advise others.

Colour doesn't last

Used 10.21 STOCKHOLM very light pearl blond
It was a lovely colour after the first use, however, the colour doesn't last and in actual fact it has made my hair turn yellow.
As these were on special offer 2 for £12 so I decided to try it again but still the same result after the first wash the colour washes out.
I'll never use this product again

I bought this at the department store I always shop at because it's much cheaper than a salon and I needed a quick grey cover up on Christmas Eve. I wasn't disappointed!!! $10.00 later not 1 grey hair showing and excellent plum highlights shining through. The best part is that it comes with colour refresher to ensure it lasts until you are ready to colour it again. This is definitely my new go to for hair colouring

My grey was really starting to show and my budget didn't really allow the salon so I tried this hair color and was so pleased! I got so many compliments and it covered any grey I was worried about. Very affordable!!

I am planning on staying blonde as long as I can!
As I am going grey, I find this product covers it very well,
I have been using L'Oreal for many years, and it looks natural, does not damage or over dry my hair- which is waist length!
Love it!!

This is absolutely the best boxed hair dye that I have tried to date. It extremely easy to mix and apply to my hair. After using this hair dye, my hair feels and looks very healthy - silky, strong and beautifu! I do not plan on changing hair dye brands and/or types anytime soon.