But it was so pretty!

I was really excited to try this new shade from Loreal Paris's Preference line as its my favourite brand for permanant hair colour. I was reading that the hot new shade of 2018 was rose gold and saw that it was available in boxed dye. I bought one box for my medium length very light blonde hair. It went on easy, kept it on 30 mins, rinsed it out in cool water and it was a gorgeous color. Everyone at work complemented it, people would say they loved it, I was so happy with it.
I rarely wash my hair, about once every 4-5 days, I condition it every time I shower though, and I used a recommended shampoo and condtioner to keep the color from fading.... Not more than 7 days later, the color completely washed out of my hair. I was not impressed at all. I ended up going with a different brand of the same color and 3 weeks later its just now starting to fade, so needless to say I won't be using bold blondes from Loreal preference again any time soon.