This is a Great product even if it is a little pricey. I have struggled with getting a great tan out of a bottle for years!!! If you are fair skinned like I am mix it half and half with your own body lotion and the results are amazing! I even got complimented on my tan for the first time!!! Use it after every shower till you get the desired color and then once or twice a week to keep it up. Mixing if half and half makes it go a long way...so the price is not that bed. Worth every penny to me!