Not bad.

Love & Beauty is Forever 21's store brand for cosmetics. I was initially drawn to its low price and cute packaging, which was very sturdy for the pricepoint. I purchased the lipgloss in the shade Salmon, which is a peachy coral with fine golden shimmer. Although the gloss' shade looked very pretty in the packaging, I was quite disappointed that there wasn't really any color payoff on my lips. However, what I did enjoy was the texture of the gloss. It went on so smoothly and didn't feel sticky on my lips. All in all, it's a good basic, everyday gloss. Definitely good for anyone who wants to start experimenting with makeup and doesn't want to spend a ton of money on cosmetics.