Give limp hair more volume than you thought possible with seaweed infusion to soften hair, and fresh citrus juices for incredible shine. Made with over 50% sea salt, BIG is our most effective shampoo for hair in need of a boost to turn it into sexy, bouncing hair. Full of minerals, sea salt de-greases hair, removing dead skin cells and dirt, without stripping natural oils. The lift comes from debris being lifted from the roots of the hair for major oomph. Plus, we’ve mixed in extra virgin coconut oil, and avocado butter for added softness. Your hair will be bouncing back to life.