I love this shampoo. There is only one tiny problem. I am a platinum blond with over-processed hair. I can use it maybe once or twice a month. It does an awesome job at removing build-up, cleaning up the scalp, stripping the hair from every ounce of oil/dirt so it can be shiny, bouncy, voluminous and all that jazz. My hair is so broken and fragile that using this product often is like a suicide, i have to use it sometimes, it removes half of my hair dye, my hair gets really dry but then again, this is solely my problem since i am responsible for chemically killing it. Therefore, i recommend it to everyone with normal hair, thin hair, natural hair and i'll say to my over-processed sister to stay away cause this thing kind of exfoliate your hair, and sometimes all you need is a prayer and coconut oil.

Love.