The price was what drew me to the Apple TV originally, but since getting it (2 yrs now that I've had the latest model since the new one) I am not satisfied with it. The lack of programming for Canadians is truly disappointing and on top of that, everything is expensive to pay per use....I don't want to pay $20 + for a single channel a month and there are much better devices out there that are Android based, that do a much better job. Apple falls short on this product and the development is slow, lacking, and they continually bow to the major networks not the consumer/customer.