To start off, the colour is a darkened reddish-coral. The formula is rather drying and it will cling to any and all dry patches you might have on your lips. It is a matte lipstick. I actually found a bit of a dupe for this lipstick by chance. I have a Rimmel Kate lipstick in 110 and it is a very similar colour to Ablaze - it's a slightly more warm version of this lipstick. That lipstick is also matte, and very drying so lipbalm is a must.