This product makes me sad. I can tell it would be a really great foundation for a certain demographic. It goes on smooth and matches well to my really pale skin in fact the light ivory shade may even be too pale , but and it is a huge but , it has a powdery finish so if over say 35 use with caution. I don't have a big problem with wrinkles yet, but this product seems to create them yech!! Who wants that? I have good skin and would rather wear nothing , if your in your 20s and want to even your complexion this would great but if your 40plus with dry skin try the Age Rewind Line instead.