Magnum has always been overpriced (in my opinion), but when they're good, it's a treat that you can afford once in a while. With these though, there's no subtlety, it's a WHAM in your face chocolate. It could be because I'm from Europe, but I find the chocolate layer in these to be really fake and terrible tasting and just overwhelming. I do consider myself a chocoholic, but prefer creamier flavours, so this could be one for extreme chocolate lovers.