This green beauty product is soft and pigmented and lasts all day! It isn't chalky like some of the natural brands I have tried and blends beautifully into the skin. There are a number of different shades and though Romeo is probably one of the more pigmented ones, I have seen that even the lighter shades have great colour payoff. Yes, the price might be a little much at $26CDN, but for this type of colour payoff and ingredients that are good for your skin, I would highly recommend this product AND this company!