I love this shampoo. First it as a terrific smell! Second it's moisturizing and leaves my hair some and shiny. I have blond highlights and have been using this shampoo and my blond has stayed blond - I love when I don't need to buy different shampoos for different hair issues. It does say sulfate free on the bottle but it still lathers...sooo, not sure what's going on there, but overall I love it.

Bought a value Pk at costco; shampoo, conditioner and argon oil. Amazing product. Hair feels so clean and healthy!

I love this shampoo! After just one use I can see a clear difference in the softness of my hair, as well as frizziness gone. Would highly recommend!

I wanted a sulfate free shampoo and I love this product. It leaves my hair soft and manageable and really helps to nourish those dry and heat styled ends. Great product!