I'd heard a lot about Moroccan oil, but really just thought it was a 'fad' so I never really bother to spend much thought or money on it. Then I saw this cheap version at Shoppers and figured, why not - I'd give it a try. I ABSOLUTELY LOVE THIS! My hair feels amazing. It's sooo soft and shiny. Even my boyfriend was stroking my hair one night and asked if I'd done something different. And I said, 'why yes, actually, I picked up some moroccan oil" - giving me the suspicious look he tends to occasionally, he asked "was it expensive?" And got to laugh and truthfully say NO! Super cheap. Maybe the real stuff is even better, but I'll be sticking to this stuff - it does a great job!