Every time I wear this lipstick, I get asked what shade it is! It's a lovely soft matte finish, non-drying, and has a decent wear time. (It's not long-wear, in my opinion, but it goes on smoothly and is so pigmented that I don't mind reapplying if necessary!) Gorgeous shade that I think will flatter a large range of skin tones. The price is a bit high for me (it was a birthday gift) but I would certainly consider it worth a splurge.