This is from a new line that will be in Sephora starting in August. We got a few samples at the office and I tried the eyeliner. I really like it! It's very precise, doesn't transfer to the eyelid and stays put all day. The packaging is nice - it does feel like a luxury product. But it's $36, which is more than I'd typically pay for an eyeliner. If you are a big Marc Jacobs fan the price probably wouldn't hold you back. Overall a great product, just on the pricey side.