I tried applying and blending several brands of BB creams in-store, and chose the Marcelle Anti-Aging BB Cream because it applies well. Rather than sitting on top of the skin like a mask, this cream is absorbed so your skin feels more hydrated and less smothered.
As far as coverage goes, it does about what I'd expect from a BB. It blends well to even your complexion, masking any slight inconsistencies. I use a little concealer on blemishes before applying the BB if I want better coverage. Not suitable for full-coverage by any means, but it's great for those days when you just don't want to go out bare-faced or don't have time for your full makeup routine. Tip: dabbing it on and spreading it by patting the pads of your fingers in the area gives better coverage than rubbing it in.
I love that this cream has an SPF of 20 (not sure about the regular version). I cannot comment on the effectiveness of the "anti-aging" properties, but I like that they're in there (may as well get ahead of the game). The consistency of the cream is a little thin, but not so much so that it's difficult to apply. It can be applied with a sponge of brush, but I prefer to just use my fingers.
I dislike a few things about this Marcelle BB. First, there are only 2 colour options (I suppose this is reflective of the fact that BB creams seem to be more for skin care, rather than makeup). That being said, the shade I chose (light to medium) does match my skin well. I also have complaints about the pump - it is a little hard to control. I usually dispense my makeup little-by-little, as I move around my face, but it is difficult to get just a tiny amount of cream from this pump so it's easier to do one pump (or partial-pump, as my case may be), to get what you need for the whole job.
Price-wise... this is a more expensive for a drugstore option (regularly about $29 at Shoppers). I was patient and waited for it to go on sale, and got it for about $22 at London Drugs - plus bonus mascara. Score!

I use this a few times a week and and happy with it. I will buy it again - on sale :)