This gloss is the best I had. Found it discounted at my store and the color was cute (pink). When I put it on my lips, it felt as if I was bathing my lips. They immediately felt so hydrated! And normally, plumping glosses will itch or hurt a bit but not that one! So many colors so much hydration and no pain wow my lips feel healthy looking and plumped and it is very light weight.

I received one, and have bought a few to gift to friends, as this is the one and only non-sticky gloss I have come across. Simply put, it feels like you are putting lotion on your lips, and I know that sounds odd, but you still get a decent enough gloss look to the lips.

I should mention that though this is a plumping gloss, it isn't the traditional type you would come across, where you feel that tingly sensation. I believe it is supposed to be much friendlier as a lot of ppl do have reactions to those types of ingredients. (So basically if you are looking for that tingly effect, this IS NOT for you). I do realize that the mistake is made when they have not been clear enough when advertising it, but the effects of the gloss is long run rather than an immediate temporary fix.

Though the price may be 'eh' at $10, it isn't bad when you pick them up at SDM during their 20x the points events.

I won this in the Chick advisor birthday giveaway and it has become one of my favourite lip glosses.
I have to day though that it in no way, what so ever, plumped my lips. It is however the least sticky glosses I have ever used (and I have used... well, a lot). I have the "rio rose" colour and it is perfect on me. It is shiny without having too much shimmer or glitter. I love that the product is relatively odorless and completely flavorless. I have already bought another tube for my mom who never wears gloss because she hates the sticky feel.
Overall this is a great gloss, but if it is plumping you are going for, try something else.

Um, can anyone say "Complete waste of money"? This was my first purchase of a lip-plumping gloss and when I put it on I waited for the sting. Tingle? Slight numbness? Something? NOTHING! The gloss isn't even of decent quality. It feels like you've doused your lips in petroleum jelly that melts on your mouth- yuck! (And it tastes like liquid petroeum jelly too- ew!) Okay the plumping factor? When your lips are dry or chapped, this can be a decent application (but it's hard to love because of its consistency). It gets rid of the deep lines and makes lips a bit smoother, but does nothing for "fullness" and nothing to create a decent pout. Save your 12 bucks and opt to spend 10 on Sexy Mother Pucker. At least the tingle will fool you into thinking you've got fatter, sexier lips.