I received one, and have bought a few to gift to friends, as this is the one and only non-sticky gloss I have come across. Simply put, it feels like you are putting lotion on your lips, and I know that sounds odd, but you still get a decent enough gloss look to the lips.

I should mention that though this is a plumping gloss, it isn't the traditional type you would come across, where you feel that tingly sensation. I believe it is supposed to be much friendlier as a lot of ppl do have reactions to those types of ingredients. (So basically if you are looking for that tingly effect, this IS NOT for you). I do realize that the mistake is made when they have not been clear enough when advertising it, but the effects of the gloss is long run rather than an immediate temporary fix.

Though the price may be 'eh' at $10, it isn't bad when you pick them up at SDM during their 20x the points events.

I won this in the Chick advisor birthday giveaway and it has become one of my favourite lip glosses.
I have to day though that it in no way, what so ever, plumped my lips. It is however the least sticky glosses I have ever used (and I have used... well, a lot). I have the "rio rose" colour and it is perfect on me. It is shiny without having too much shimmer or glitter. I love that the product is relatively odorless and completely flavorless. I have already bought another tube for my mom who never wears gloss because she hates the sticky feel.
Overall this is a great gloss, but if it is plumping you are going for, try something else.