I wonder how many parents read the label of these. I mean really read the label. Think long and hard about this. When do your kids get their vitamins? Usually at mealtime, right? Now think about this, when do you give them medicine when they are sick. Likely much like myself, often with meals. According to the label, these vitamins should be taken a few hours before or after taking medicine. I've wondered why, but am afraid to ask. I am further turned off by these because they appear to be covered in sugar. I don't know if that is what it is, but it certainly seems unnecessary to me, to give a sugary vitamin to my children. No thanks, I'll pass and take good 'ol Flintstone vitamins any day!