Since I have very few "perfect" hair days, I rely on this product a lot to keep my hair looking great. My hair is a mix of curly, wavy, and straight. So When it actually cooperates to where it is almost all curly, I take just a small amount and rub it in my hands, flip my hair over, and gently scrunch my curls, I then flip my hair back up and scrunch a little bit more. This keeps my curls in place, defined, and even makes my hair more shiny! I highly recommend this to anyone struggling with keeping the curl in their hair as the day goes on. One tip: do not continue to mess with your hair throughout the day, this is meant to hold your style in place and if you try running your fingers through your hair, it will look tangled, frizzy, and your style will not hold