*Price: I give this a 5/5 stars because it's one of my favorite mascaras and it's a drugstore mascara.

*Quality: I give this a 5/5 because it's a lightweight formula that doesn't have that strong chemical-ly smell that mascaras can sometimes have and it comes in sleek black packaging.

*Effectiveness: I give this a 5/5 stars because this mascara doesn't clump! You can put on 1 coat for a daytime look or layer on more coats for a more dramatic look. Also, I have oily lids but I never have a problem with smudging or flaking with this mascara.

-Extra notes: As far as drugstore mascaras go, it's definetly my go-to product, time and time again. Love it!

This has always been my favourite and I was really sad when they stopped carrying it in Canada....luckily we now have an online source! Great colours (Deep Auburn is great for pale people who don't want a harsh look) and the brush is thick and great for those with fine lashes.